Savvy job seekers are using digital and social media tools to help them in their job search. LinkedIn, Facebook, Twitter, YouTube and Google+ have all been used by people to land jobs in innovative ways.
The job search scene has been undergoing a huge transformation as employers, recruiters and job seekers discover the power and potential of social media. According to CNN, 1 in 6 workers now find a job through the use of social media and more than 40% of Fortune 100 companies use LinkedIn to find and hire their top candidates.
The new breed of ‘social job seekers’ are utilizing the big social networks in ingenious ways with great success. It turns out, the more you use a social network, the more likely you are to find a job: 1 in 4 ‘super social seekers’ successfully find work through Facebook, Twitter, or LinkedIn
Infographic: How Social Media Is Reshaping The Job Search
How is social media changing the current job market and what do you need to do to get that next job with your Facebook, Twitter and LinkedIn accounts? Check out this infographic (from mbaonline) which highlights the profiles of a person using social media for searching jobs.
The Implication for Job Seekers
While the trend for online social networking is increasing (up from 11% to 12% and climbing), it's important to note that some things haven't changed. The majority of people (36%) still found their current job through referral or personal contacts. What social media is doing though is helping us to expand and leverage our network of contacts much more effectively, which in turn increases the potential rate of referral.
What this means for job seekers is that they need to develop and implement a job search strategy that integrates social media with proactive traditional job search methods so that they extend their reach and increase their profile. In doing so they improve their chances of being noticed and recommended by the right people at the right time.
Related Career Smart Articles
Career Smart Job Search using Social Media
Career Smart Job Search Strategy Using LinkedIn
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